Allen earned three medals from the International Festivals and Events Association (IFEA) for its yearly summer festival, Market Street Allen USA. The City received gold medals in two categories, including Best Event Website for AllenUSA.org and Best Miscellaneous Multimedia for the PFSweb Military Salute. It also earned a silver medal in the Best Festival/Event Mobile Application category.
Earlier this year, AllenUSA.org earned the title of Best Event Website at the Texas Festivals & Events Association annual conference. The website also won first place for Best Mobile Site. The website was created in-house by Allen Parks & Recreation marketing staff, saving the city thousands of dollars in design fees.
The IFEA/Haas & Wilkerson Pinnacle Awards recognize outstanding accomplishments and top-quality creative, promotional, operational, and community outreach programs and materials produced by festivals and events around the world.