Allen’s efforts to attract travelers and tourists have won the praise of peers statewide.
The Allen Convention and Visitors Bureau (CVB) brought home a first place People’s Choice Award at the 2017 Texas Association of Convention & Visitors Bureaus (TACVB) annual conference. The award celebrated Allen CVB’s National Tourism Week program and events, which raised awareness and celebrated the positive impact of travel in Allen.
Throughout the week, Allen CVB hosted refreshment breaks for hotel staff members, debuted a video series entitled “Faces of Travel” on social media, was highlighted in a local magazine and hosted the second annual Allen Travel Rally, which included an award presentation recognizing outstanding hotel employees.
The efforts of Allen CVB outshone five other Texas destinations in this award’s budget category—including McKinney, Baytown and Odessa. Allen CVB also won the People’s Choice category in 2016.
The TACVB is the largest association of convention and visitors bureaus in the nation. Their mission is to provide cooperative action to enhance and encourage the growth of the convention and visitor industry in Texas.