Developers have unveiled the vision for one of the most coveted pieces of real estate in North Texas.
“Monarch City” will transform 270 acres on the southwest corner of US 75 and SH 121 into a “new urban hub” described as “inspired by nature, built for change.” Developers with The Howard Hughes Corporation intend to create up to 9 million square feet of corporate campus facilities, urban residences, retailers, restaurants and hotels on a property that dwarfs Plano’s “Legacy West” project by more than 30 acres.
Mark Bulmash, senior vice president of development for The Howard Hughes Corporation, shared details of the project at a luncheon for local brokers hosted by Allen Economic Development Corporation (AEDC) on May 9.
Four to 6 million square feet will be dedicated corporate campus and office space, which can be built to suit the specific needs of major headquarters on par with recent DFW transplants such as State Farm and Toyota.
“This is not your grandfather’s office park,” said Bulmash.
The development will revolve around a large central park, providing open space for workers, residents and visitors. Restaurants and retailers will offer a blend of walkable destinations while trails, water features and other outdoor amenities will emphasize the property’s natural assets.
“We’re planning a place the community is going to embrace and use,” said Bulmash.
Monarch City is currently in the concept phase. Formal development plans must be approved by Allen City Council prior to construction.